Google Eddystone™ beacon format
Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone™, the open beacon format from Google.
I found out today about a new Bluetooth LE beacon format that google have released called Eddystone.
The Eddystone format, like AltBeacons, is an open beacon format but allows the inclusion of additional data blobs with the beacon that can be updated once the beacons are deployed. A key part of this vision from Google is an integrated cloud based API’s that Google may well hope puts them at the centre of the growing beacon ecosystem.